Experience

I've sat in marketing, product, engineering, and VC. I bring all four to whatever seat I'm in.

Research Lead & Venture Analyst

V3V Ventures ↗

Jan 2026 – Mar 2026

Worked independently and directly with the founder of the roughly six-person fund, with no direct reports. Performed technical reviews across RWA, AI, AI payments, and ZK. Built vc-analyzer, a graph/provenance data product covering 11K+ public crypto funding rounds and their investor relationships. Led perp DEX vertical research.

VCTechnical ReviewsRWAAIZKTooling

Founder & Product Lead

GG Labs

Jul 2024 – Sep 2025

Owned product development as the company grew to approximately 15 people, with nine direct reports: two developers, one architect, one UX designer, and a five-person marketing team. Built an esports competition product that recorded 3,705 Steam-authenticated accounts and 1,268 prediction transactions in one measured month. Shipped Steam auth, wallet onboarding, and free leagues; designed matchmaking rewards and portable skill identity; explored a universal esports layer using zkTLS and Symbiotic. Paid leagues were not validated, and the cofounders returned 100% of the $350K angel capital.

ProductWeb3GamingFundraising

Founder & Product Lead

Impulse Labs

Jul 2023 – Jul 2025

Led an eight-person cross-functional team spanning illustration, UX design, frontend development, Unity development, smart-contract development, and game design. Took Vara Arena, Cairo Arena, and Warpacks from product and economy design through contracts, clients, and mainnet deployment. The ventures received $150K in grants from Gear Foundation and Starknet Foundation. All three products shipped; user adoption remained unproven.

GamingStarknetCairoRustGame DesignGrants

Head of Gaming

Gear Technologies ↗

Oct 2022 – Jul 2023

Worked directly with the founder inside a roughly 50-person platform organization. Wrote PRDs implemented by two developers and coordinated their product work, but they were not formal reports. Researched and prototyped fully onchain games, designed builder programs, and tried to attract external developers. External ecosystem pull did not emerge, which led me to test the platform proposition by building products on the network directly.

GamingRustGear/VaraR&D

Head of Ecosystem Success

Astar Network ↗

Nov 2021 – Feb 2022

Worked directly with the founder as an individual contributor, with no direct reports, inside a roughly 50-person organization. Drove ecosystem growth for an EVM- and WASM-compatible Polkadot parachain. Advised dApp builders on marketing, product, and tokenomics. Hosted community town halls, synced with VC funds, and onboarded ecosystem builders.

PolkadotEcosystemProductTokenomics

Chief Marketing Officer

Robonomics Network ↗

Oct 2020 – Nov 2021

Interviewed 100+ robotics and IoT engineers and used the discovery to help stop the Robonomics Web Services concept. Launched the first online Academy, where approximately 300 people registered and completed lesson one versus prior cohorts of no more than 20. Built and managed an international XRT trader community, connecting product, token, and ecosystem updates with market-facing communication and community feedback. XRT appreciated approximately 20× during the CMO tenure; this is market context, not a sole-causality claim.

MarketingProduct DiscoveryTrader CommunityIoTEducation

Head of Growth

Crypto-friendly Neobank

Jan 2020 – Oct 2020

Helped grow monthly revenue from $0 to $300K. Account openings increased 5× in three months, onboarding fell from 10 to 5 business days, and a new acquisition channel produced 35% of revenue.

FintechGrowthCrypto

Chief Operating Officer

SWIDOM

Nov 2018 – Feb 2019

Led go-to-market and token-sale execution at SWIDOM and supported corresponding work at Iskander.vc for agency clients that collectively raised $50M+ across their campaigns. At SWIDOM, owned market research, positioning, investor materials, community and acquisition strategy, and coordinated SMM, community, copywriting, influencer, and paid-campaign execution. The $50M+ figure is aggregate client funding, not agency revenue or personal fundraising.

OperationsGTMToken SalesCommunityFundraising

Product Marketer & Analyst

Iskander.vc

Feb 2018 – Nov 2018

Scored the project pipeline and shaped market positioning, customer segmentation, and community-growth strategies for blockchain clients. Managed content, design, SMM, and community teams. For the in-house Join.chat product, translated EOS and community-tooling research into architecture, gamification, and engagement requirements.

Venture AnalysisProduct MarketingCommunityEOSProduct

Let's talk

If you're hiring for a product role where technical depth, user understanding, and delivery all matter, book 30 minutes and I'll come prepared.

Product LeadArmenia · Remote · UTC+4
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